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Fishing Baits
FLORIDA SLAYED. Crafting confidence for every cast. Explore our premium selection of fishing baits.
BACKCOUNTRY TUNED
Performance you can trust.
Why Our Baits Dominate the Water
SPOTLIGHT
The Secret Weapon on the Flats
The Shrimp Daddy
The 3-inch Shrimp Daddy is your go-to lure for targeting skittish snook and cruising redfish. When paired with our Ironhide 2x Jigs, its realistic appendages create a lifelike action on the retrieve, making it absolutely irresistible to inshore predators.
SHAD HABITS SERIES
SWIMBAITS
Why it works:
- Aggressive thump: A high-action tail moves maximum water to draw strikes in any clarity, perfectly mimicking local forage like mullet, pilchards, and pinfish.
- Match-the-hatch sizing: Choose from compact finesse profiles for finicky fish, all the way up to XL baits for maximum visibility in deeper or stained water.
- Versatile retrieve: Deadly on a steady, water-covering retrieve or hopped with a lift-and-drop cadence to perfectly imitate a wounded, dying baitfish.
- Handmade durability: Custom-formulated soft plastics tough enough to withstand violent hits from inshore predators while maintaining maximum tail flexibility.
Thicker profile for big forage like pilchard or pinfish. Moves water aggressively for maximum thump and visibility in deeper or stained conditions.
Longer paddletail designed to imitate mullet and bigger baitfish. Perfect for covering water with a natural swimming action.
Compact paddletail for finesse presentations when fish are keyed in on smaller forage. Ideal for steady retrieves with a lift-and-drop cadence to mimic wounded baitfish.
JERKBAIT SERIES
Jerkbaits
Why it works:
- Erratic darting action: Responds to the slightest rod twitch with a tight shimmy that perfectly mimics fleeing glass minnows or wounded baitfish.
- Stealth approach: Streamlined profiles enter the water with minimal splash, making them deadly for sight-casting to laid-up fish in skinny water.
- Versatile rigging: Glides naturally on weighted weedless hooks over grassy flats or darts aggressively on a jig head to work deeper potholes.
- Handmade precision: Application-specific profiles—from slim finesse bodies for ultra-spooky fish to heavier models built specifically for skipping deep under the mangroves.
Classic jerkbait profile for versatile rigging. Works well on weighted hooks or jig heads for a natural glide.
Heavier jerkbait with more bulk for aggressive presentations. Perfect for skipping under mangroves or working potholes.
Slim jerkbait for darting, erratic action. Ideal for twitch-and-pause retrieves when fish are chasing glass minnows or needlefish.
SHRIMP SERIES
Shrimp Lineup
Why it works:
- Hyper-realistic profile: Active appendages perfectly mimic a natural, fleeing shrimp to fool even the most pressured fish.
- Dynamic action: Triggers aggressive strikes on the fall, hopped along the bottom on a jig head, or suspended under a popping cork.
- Versatile lineup: Swap between compact finesse profiles for clear water sight-casting or streamlined bodies for faster sink rates in the current.
- Handmade durability: Tough, custom soft plastics formulated to withstand violent hits from snook, redfish, and seatrout without tearing instantly.
Compact shrimp for finesse rigs or pressured fish. Perfect for sight-casting in clear water.
Realistic shrimp with appendages for lifelike action. Deadly under popping corks or on jig heads for inshore species like snook, redfish, and trout.
Streamlined shrimp body for anglers who want less drag and faster sink rates. Great for vertical presentations or pairing with custom jig heads.
SQUID SERIES
The Calamari Kid
Offshore Squid Bait
Why it works:
- Soft, lifelike body that feels like real baitfish—not hard like the competition.
- Dynamic tentacle action that triggers strikes on the fall or slow jig.
- Modular design: swap squid bodies or jig heads easily for different sizes or colors.
- Cost advantage: a fraction of the price of pre-rigged squid baits (roughly 70–80% less).
Built for the deep reef. Crush monster grouper, snapper, and AJs with this handmade 8″ bait. Swap shredded bodies instantly on the same hook—no retying required.
Built for the reef. Crush snapper, grouper, and AJs with this handmade 6″ bait. Swap shredded bodies instantly on the same hook—no retying required.
SHOP BY SPECIES
